Good news for Von Trier fans, according to the Hollywood Reporter:
“Since it premiered at Cannes on Monday, we haven’t been able to stop ‚Ä®talking or thinking about ‘Antichrist,’ ” IFC Entertainment president Jonathan‚Ä® Sehring said.‚Ä®‚Ä®
…The film’s marketplace potential remains to be seen.‚Ä® The sheer volume of press could provide a boost to attendance, though it’s‚Ä® an open question whether that, along with the smallish cadre of die-hard von‚Ä® Trier fans, will be enough to make it a profitable theatrical and VOD ‚Ä®release.‚Ä®‚Ä®
Speculation now turns to the probable NC-17 rating and how that will affect marketing.