Up in the Air redux

(click for full view)

For everyone who thought the previous poster for Up in the Air lacked style and nuance, /Fiilm comes through with the teaser that’s tweaks the concept into a cooler zone.

First of all, Thank You for noting Thank You For Smoking. Passengers with a boarding pass for Juno are at the wrong terminal.

UPDATE: First still after the cut.

Were any of the three faces on the other one-sheet really going to sell the movie, except for Clooney’s? His enormous name above the title already pays the same dividend. A more important refinement here is the better match between composition and tag-line — “The story of a man ready to make a connection.” In the earlier version, he’s already sitting butt-to-butt with his co-stars. So even if they appear to be distracted, all Clooney need do is nudge one of them, flash that trademark mischievous grin, and transition from hangdog to puppydog (the one with the waggishy tale). The banner hanging over their heads might as well have read: Connection Accomplished.

This new design moves the players apart. The silhouettes turn them into Everyman travelers, as anonymous and universal as the male-female symbols on restroom doors. Set symmetrically detached and dwarfed by the dominant geometry, the layout captures the layover sensation of arrivals and departures that put us into overlapping contact with strangers on a plane. Flight 808, now boarding for Marienbad.