The Tree of Life, interactive website

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For several weeks, day by day, Fox Searchlight has been slowly doling out images from The Tree of Life on a tumblr site mysteriously called “two ways through life“. Today we get signposts to those two paths (“the father’s way” vs “the mother’s way”) as the official website premieres, expanding Don Draper’s famous carousel pitch to the level of a cosmic slide-show presentation. 20 images rotate hypnotically on an elegant wheel of fortune featuring 20 moments from the film. Clicking each photo causes a clip to play like elusive snippets of memory. Feels a bit like shelling pistachio nuts but the bite-site kernels sure look tasty.