How Do You Solve a Problem Like Jurassic World, Now 3rd Highest Grosser of All Time?

Jurassic World just passed The Avengers to become the third highest grossing domestic and international hit of all time. When you adjust it for inflation it drops to number 27, which is still impressive, considering. This means not only did millions of people want to see it, but once they saw it they liked it enough to not only see it again but recommend it to millions of their friends. Doesn’t that count for something in the world of naming the “Best Picture of the year”? The answer to that is, no, it doesn’t count for anything beyond the disproportionately tiny visual effects category. Sound, Sound mixing. Art direction on occasion. Titanic and Avatar hold the the number one and number two spots, but what made them Best Picture juggernauts was their serious side, their emotional effectiveness.. Still, it is getting harder and harder to ignore the “new normal” of Hollywood when it comes to the Best Picture race.

Last year was probably the most dramatic disconnect between the films real people saw vs. films the Oscar voters saw and voted on. The only movie the majority of Americans could really talk about was American Sniper because so many had already seen the film by the time the awards rolled around. How do you build a movie like American Sniper? You consider both the audience and the Oscars, meaning it’s a prestige pic made by a studio set for wide release with big name celebrities. Studios put these movies out every year but only some of them are deemed worthy by critics and then by the industry. By no means does the industry take the public into account anymore. The ticket buyers do not influence voters. At the same time, voters are still a consensus, albeit a slightly upscale consensus compared to, say, the People’s Choice Awards. These are ostensibly industry professionals who believe they are choosing the best films they saw in a given season.

As far as blockbusters go, Jurassic World is popular for a reason. Part of its appeal, no doubt, is the spectacle left over from Spielberg’s 1993 Jurassic Park. The same way the new Star Wars movie (and the Star Trek movie before it) is supposed to wipe clean the bad memories of the bad sequels, this Jurassic Park was being billed as a “return to form,” meaning, the same park, with more focus on characters. In this version, the dinos have been genetically altered to be bigger and meaner and scarier. Audiences interpret that as spectacle of the kind they have never seen before.

The other appealing things about Jurassic World include its alluring male lead, Chris Pratt, who has gained a massive following of young girls since Guardians of the Galaxy. Pre-awareness + spectacle + appealing lead would be enough for a major hit. For it rise to the top three there must be something more. That “more” is that it’s a pretty good popcorn movie with an engaging group of creatures you feel for. It also has an eco message that is clearly anti-SeaWorld, anti-animal captivity.

In one way, you can look at Jurassic World and its ilk as the ruiner of all good things, movie-wise. That it is what movies will be in the future, as George Lucas once predicted — tent poles, event movies that play everywhere in the world and make more money than anyone could ever dream of because they stick to the formula: leading male saves the day, massive previously unseen visual effects, humor. It would be easy to call the film sexist but in fact it’s actually worse than that: it’s misogynist in a casual way, meaning none of the women in the film understand anything important, and more than one woman seems to have been invited to serve the sole purpose of gory dino-bait. This is a major leap from the first film where Spielberg not only cast Laura Dern as one of the smartest scientists but he also cast a young female teen/computer whiz to save the day. In the update, the kids are made into two boys. The highly placed executive played by Bryce Dallas Howard is mansplained about the dinosaurs every step of the way. She doesn’t even know the basics of what they are and even worse, the script makes her do the world’s most stupid thing: run from a T-Rex in high heels.

Because my personal commitment to animal welfare supersedes my irritation with the film’s misogyny, I was willing to give Jurassic World a pass and even paid to see the movie twice. This formula works all over the world because misogyny thrives all over the world — in fact, it’s the default position. When you look at the top moneymakers internationally they are all male-driven visual effects movies. In other words, audiences aren’t necessarily looking for feminist heroes or stunt casting. They want the formula. If you give it to them, they will come.

Because of its inherent and obvious sexist ways, Jurassic World doesn’t deserve to be nominated as the best film of the year, although it wouldn’t be the first nor the last Best Picture nominee to be blatantly sexist. Just look at last year. The only difference is that in the prestige pics they make the supporting females a wee bit smarter than Bryce Dallas Howard.

Still, I can’t be the only one who is looking at the long game here, where it’s all headed and what might eventually be the answer. The Academy is going to have to find a way to answer to the changing landscape of film. Either they will need a separate category for effects-driven films or else they will need a separate tech category to honor the evolving visuals. A publicist friend suggested there being two categories — one for visual effects and one for special effects. I’m no expert but I would think anything to expand where they are now would be a step in the right direction for them.

Why do I think the Oscars need to evolve? They will be closing in on their 100th birthday in a decade and a half. In the year 2025 what will movies look like? What will the “Oscar movies” look like? Will they be strictly independents? Will they be films made in other countries where they value their artists over profits? Will the studios continue to care about winning Oscars — so much so that they lay those select eggs every year?

I don’t have the answer and to tell you the truth, I probably won’t be writing about the Oscars then. It does seem, however, like the film industry — at least the American film industry =– is only moving in one direction. Perhaps things will shift back as the millennials age a bit. Either way, if Jurassic World beats Titanic to become number 2, what then? Can it beat Avatar? Will any movie ever beat Avatar and if so, would it be deserving of being named Best Picture of the Year? We’ll have to wait and see.