Lion Producers and Distributors Commit to Match funds to Help Find Missing Children in India

Nicole Kidman kicks off a campaign to raise funds for missing kids in India with a $10,000 donation. For every donation made, the producers and distributors of Lion will match those funds. They’re hoping for a global reach using social media with the hashtag #lionheart.

To donate, visit the film’s official website, LionMovie.com. Audiences from around the world can easily donate to each organization with one click. Additionally, #LionHeart will also include a robust social media campaign.

LION PRODUCERS AND DISTRIBUTORS COMMIT TO MATCH FIRST

$50,000 IN CONTRIBUTIONS TO

#LIONHEART SOCIAL IMPACT CAMPAIGN

Nicole Kidman Kicks Off Matching Program with a personal Donation of $10,000  

To Help Serve Over 80,000 Missing Children in India Each Year

 New York, NY (December 22, 2016) – As LION continues its theatrical run in the coming weeks, See-Saw Films has brought together distributors from around the world to match the first USD $50,000 worth of contributions to the#LionHeart social impact campaign. The previously announced campaign, in partnership with The Charity Network, aims to raise awareness and funds for non-profit organizations in India helping children, like the film’s Saroo, living in poverty away from their families. These organizations include Magic Bus, which educates at-risk children on best practices for the prevention of poverty and aids them in moving out of it; and Railway Children, which fights for vulnerable children who live alone at risk, suffering abuse and exploitation on the streets of India.

See-Saw Films’ LION (distributed by the Weinstein Company in the US), tells the true story of five-year-old Saroo Brierley, who gets lost on a train which takes him thousands of miles across India, away from his home and family. Saroo’s story is not unique – there are over 11 million children living on the streets of India, with more than 80,000 going missing each year. The #LionHeart campaign is an opportunity to raise awareness about these problems and to inspire action on a global scale.