Selling with Sensationalism

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And why not? Sensationalism is a tool von Trier isn’t shy about using, so why pretend it doesn’t attract a certain kind of audience? One of our readers will have to let us know from which country this particular type of rating originates. I’m not judging the decision to place the graphic nature of the rating so prominently on the poster. Just making an observation. The quotes chosen on the totem-pole of blurbs don’t exactly focus on the films delicate artistic merits either, so it’s a bold conscious move worth noting. Marketing this movie like it’s an installment of the Saw series will certainly draw attention from ticket-buyers who only know the Antichrist as that rotten little brat, Damien, but how will this strategy fly with the Reel Geezers?