What the Grammys Can Teach the Oscars

Little Gold Men’s John Lopez on what the Grammys can learn from the Oscars (the Grammys get no respect, as in, they’re complete sell-outs – but they get higher ratings. ¬†The Oscars are still semi-respectable but their ratings suffer as a result):

Give “Appealing to the Young” One More Try: It’s a sign of the Academy’s elderly nature that their attempt to appeal to the “youngins” is hiring Anne Hathaway and James Franco as hosts: both Princess Diaries and Spider-Man have been on DVD since back when DVDs were still relevant. The Grammys seem to have a keener finger on the pulse of youth culture: they know all you have to do is throw in some Bieber and you’ll capture tween-girl viewers for the rest of their lives. If the Academy really wants to reach a new generation of viewers, they had best find even the flimsiest excuse to suspend the Bieber from wires and lower him, Katy Perry-style, onto the Kodak’s stage. Mix in a duet with girl-kisser Perry herself, and you’ve got a recipe for ensnaring the entire under-25 population.

Funny.